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Sensory Marketing: What It Is and Why You Need It

Posted by Brett Relander on February 23, 2015 Leave a Comment
Sensory Marketing: What It Is and Why You Need It

Although mobile marketing and the ad technology that accompanies it have grown by leaps and bounds, there is still a lot of unrealized potential. Currently, the only truly mobile-focused ad technology is location-based targeting. All other methods are simply smaller versions of mobile marketing methods originally designed for the desktop. Given the unique focus of … [Read more…]

Posted in: Mobile, Sensory Marketing | Tagged: ad technology, digital marketing strategy, marketing strategy, mobile marketing, push notifications, sensory marketing

How to Use Mobile Marketing to Generate Leads

Posted by Brett Relander on January 19, 2015 Leave a Comment
How to Use Mobile Marketing to Generate Leads

Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. While mobile marketing can include a variety of aspects, ultimately it means that users are able to enjoy a completely optimized, seamless experience on all their devices. Basically, anything that a … [Read more…]

Posted in: Mobile | Tagged: boost conversion rates, Call to Action, lead generation, mobile devices, mobile marketing, Progressive Profiling Technology, push notifications

What Retailers Can Learn and Leverage from E-commerce

Posted by Brett Relander on January 5, 2015 Leave a Comment
What Retailers Can Learn and Leverage from E-commerce

Since the dawn of e-commerce, the death of retail has been forecasted frequently. While there is no doubt that changes have come to traditional retail, it is obviously still around. Even so, e-commerce has certainly made an impact, particularly in the apparel and electronics sectors. Venture Beat recently reported that for the first time, Cyber … [Read more…]

Posted in: Digital Marketing, E-commerce | Tagged: e-commerce, mobile devices, mobile marketing, push notifications, retail

3 Golden Rules for Mobile Marketing

Posted by Brett Relander on December 8, 2014 Leave a Comment
3 Golden Rules for Mobile Marketing

Mobile marketing is no longer a trend of the future. It has now become the present. CMO reports that mobile marketing in the U.S. led the rise this year in terms of total ad spending. In fact, brands and publishers spent 83 percent more on mobile marketing this year than the previous year, representing an … [Read more…]

Posted in: Digital Marketing, Mobile | Tagged: mobile apps, mobile marketing, mobile marketing strategies, push notifications

6 Ideas to Enhance Customer Experience with Restaurant Mobile Apps

Posted by Brett Relander on November 10, 2014 Leave a Comment
6 Ideas to Enhance Customer Experience with Restaurant Mobile Apps

Mobile apps are so versatile and predominant that there is a good chance your prospective consumers are already using them. You may not even need to have an app developed specifically for your business. Below are six ideas to enhance customer experience with restaurant mobile apps: Generate good press and get found – There are … [Read more…]

Posted in: Mobile | Tagged: customer experience, customer relationship management, loyalty programs, mobile apps for restaurants, push notifications, social media

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