If you thought that Snapchat was just for teenagers, think again. This social media site is rapidly gaining influence in the marketing sphere. Brands that are not already including Snapchat in their marketing campaigns could be missing out on significant opportunities. Many marketers have remained somewhat confounded by Snapchat and how to deploy it for … [Read more…]
For years, marketers have been told that content is king. As search engines, particularly Google, have made repeated tweaks to their algorithms, the emphasis on quality content has increased. As a result, the onus has been placed on brands to step up their game in terms of content marketing. From blogs to social media posts, … [Read more…]
If live events are not already part of your marketing strategy, perhaps they should be. Social media marketing and live events are actually perfectly paired to generate massive amounts of buzz, given they offer an immediate and high-impact method for reaching your target base. Even better, the combination of social media marketing and live events … [Read more…]
Mobile marketing is no longer a trend of the future. It has now become the present. CMO reports that mobile marketing in the U.S. led the rise this year in terms of total ad spending. In fact, brands and publishers spent 83 percent more on mobile marketing this year than the previous year, representing an … [Read more…]
Are you having trouble making hashtags work for your marketing promotions? If so, you are certainly not alone. First introduced in 2007 by Twitter, hashtags are not exactly new to the sphere of social media, yet many companies struggle with using them properly. Whether you are trying to make hashtags work for you on Twitter … [Read more…]
Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today, more than ever before, the success of marketing campaigns often relies on a concept known … [Read more…]
It’s that time of year again. If you are not already planning your holiday sales campaign, you are behind your competition. The fourth quarter of the year is typically the strongest largely due to holiday sales. This remains true not just for brick-and-mortar sales but also online sales. Internet Retailer reports that last year, fourth … [Read more…]
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand. A study conducted by Millward Brown Digital found that 34 percent of shoppers used their mobile devices while in stores to perform shopping-related activities. Furthermore, 23 percent of shoppers used a social network on their mobile phone while in the … [Read more…]
Mobile apps are so versatile and predominant that there is a good chance your prospective consumers are already using them. You may not even need to have an app developed specifically for your business. Below are six ideas to enhance customer experience with restaurant mobile apps: Generate good press and get found – There are … [Read more…]
Millennials, the generation of individuals born between 1980 and 2000, wield tremendous buying power. As such, this generation holds massive influence when it comes to marketing. If your marketing department is not focused on developing a millennial-based marketing strategy, you may already be behind the competition. By number, millennials represent the largest generation, at approximately … [Read more…]