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Sensory Marketing: What It Is and Why You Need It

Author: Brett Relander

Sensory Marketing: What It Is and Why You Need It

Posted by Brett Relander on February 23, 2015 Leave a Comment
Sensory Marketing: What It Is and Why You Need It

Although mobile marketing and the ad technology that accompanies it have grown by leaps and bounds, there is still a lot of unrealized potential. Currently, the only truly mobile-focused ad technology is location-based targeting. All other methods are simply smaller versions of mobile marketing methods originally designed for the desktop. Given the unique focus of … [Read more…]

Posted in: Mobile, Sensory Marketing | Tagged: ad technology, digital marketing strategy, marketing strategy, mobile marketing, push notifications, sensory marketing

Bringing SEO, Social Media, and Content Marketing Together

Posted by Brett Relander on February 16, 2015 Leave a Comment
Bringing SEO, Social Media, and Content Marketing Together

SEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand is experiencing … [Read more…]

Posted in: Content Marketing, Digital Marketing, Social Media | Tagged: content marketing, content strategy, seo, seo strategy, social media marketing

Big Game Exposure and Bold Marketing Moves for Avocados from Mexico

Posted by Brett Relander on February 13, 2015 Leave a Comment
Big Game Exposure and Bold Marketing Moves for Avocados from Mexico

A prime time Super Bowl spot and an aggressive digital campaign is probably the kind of marketing push you’d expect to see from beer, snack food and luxury cars, but fresh produce? Yet, during the second quarter of Super Bowl XLIX, there was Avocados From Mexico among the big brand heavyweights, aiming to own guacamole … [Read more…]

Posted in: Content Marketing, Digital Marketing, Marketing, Social Media | Tagged: , Avocados From Mexico

How to Growth Hack Your Startup

Posted by Brett Relander on February 9, 2015 Leave a Comment
How to Growth Hack Your Startup

The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some of the most successful startups across the globe have leveraged the power of growth hacking. Such startups include Dropbox, Craigslist, Quora, Airbnb, and even the mighty Facebook. … [Read more…]

Posted in: Entrepreneurship, Marketing, Social Media | Tagged: business on social media, Growth Hack, Growth Hacking, social media, startups

Mobile Marketing Trends for 2015

Posted by Brett Relander on February 2, 2015 Leave a Comment
Mobile Marketing Trends for 2015

The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile commerce outpacing desktop e-commerce. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global desktop marketing. 2014 also gave birth to multiple new … [Read more…]

Posted in: Content Marketing, Mobile | Tagged: content marketing, mobile marketing. mobile commerce

Avocados From Mexico Goes All in For Super Bowl XLIX

Posted by Brett Relander on February 1, 2015 Leave a Comment
Avocados From Mexico Goes All in For Super Bowl XLIX

Today, Avocados From Mexico, the number one selling avocado in the U.S., will join the ranks of top advertisers during Super Bowl XLIX, and become the first fresh produce brand to broadcast an ad during the biggest American professional sporting event of the year, and possibly ever. The thirty second ad, appearing in the first … [Read more…]

Posted in: Social Media | Tagged: , Avocados From Mexico, New England Patriots, NFL, Seattle Seahawks, Super Bowl, Super Bowl Ad, Super Bowl Advertising, Super Bowl Commercials, Super Bowl XLIX

Content Marketing Tips You Cannot Miss for 2015

Posted by Brett Relander on January 26, 2015 Leave a Comment
Content Marketing Tips You Cannot Miss for 2015

Now that we are in the New Year, many brands are naturally focused on business topics, such as operations, budgeting, and business development. While these are certainly important areas, it is also vital to ensure that you do not overlook developing a comprehensive marketing strategy. According to the Content Marketing Institute, 70 percent of marketers … [Read more…]

Posted in: Content Marketing | Tagged: content marketing, content marketing strategy, digital marketing strategy, infographics, marketing strategy, multimedia, podcasts

How to Use Mobile Marketing to Generate Leads

Posted by Brett Relander on January 19, 2015 Leave a Comment
How to Use Mobile Marketing to Generate Leads

Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. While mobile marketing can include a variety of aspects, ultimately it means that users are able to enjoy a completely optimized, seamless experience on all their devices. Basically, anything that a … [Read more…]

Posted in: Mobile | Tagged: boost conversion rates, Call to Action, lead generation, mobile devices, mobile marketing, Progressive Profiling Technology, push notifications

Achieving Measurable Results in the Hospitality Industry with Social Media Marketing

Posted by Brett Relander on January 12, 2015 Leave a Comment
Achieving Measurable Results in the Hospitality Industry with Social Media Marketing

Brands from all backgrounds are now embracing social media. Given the fact that social media platforms provide customers with a voice that can reach around the world, it has become even more important for the hospitality industry to leverage social media to the greatest extent possible. Whether your brand is a small boutique hotel or … [Read more…]

Posted in: Content Marketing, Social Media | Tagged: Hospitality, Hospitality Industry, social media, Social Media Marketing Hospitality, Social Social Marketing

What Retailers Can Learn and Leverage from E-commerce

Posted by Brett Relander on January 5, 2015 Leave a Comment
What Retailers Can Learn and Leverage from E-commerce

Since the dawn of e-commerce, the death of retail has been forecasted frequently. While there is no doubt that changes have come to traditional retail, it is obviously still around. Even so, e-commerce has certainly made an impact, particularly in the apparel and electronics sectors. Venture Beat recently reported that for the first time, Cyber … [Read more…]

Posted in: Digital Marketing, E-commerce | Tagged: e-commerce, mobile devices, mobile marketing, push notifications, retail
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