According to a study conducted by Flurry, a mobile analytics firm, 86 percent of consumer time on a mobile device in the United States is spent on apps rather than on browsers. Of course, it is a well-known fact that mobile usage has far outpaced desktop usage, but this latest research now confirms that mobile … [Read more…]
Content as we know it is shifting. The types of content that we have grown familiar with such as audio books, e-books, vlogs, blog posts, and even infographics, while powerful, are primarily designed to be consumed passively. Audiences listen to, read, or watch such content. While readers might share or add comments, passive content does … [Read more…]
When it comes to social media marketing, many brands tend to focus on Facebook and Twitter. Yet, video has proven to yield tremendous impact in terms of boosting a brand’s relevance. In fact, YouTube boasts more than one billion unique users monthly, with 40 percent of that traffic coming from mobile users. Video offers a … [Read more…]
Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to ensure you are using them correctly. Begin by understanding how hashtags work. … [Read more…]
Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the number of video … [Read more…]
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign. Developing your Twitter Presence Twitter can provide your brand with a number of different benefits, … [Read more…]
Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54 percent during the last quarter of 2014. Of course, it is not surprising that mobile search is on the rise. If you are not optimizing … [Read more…]
Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight. When social media marketing first emerged on the scene, it was largely viewed as a … [Read more…]
Social media is becoming bigger and more popular. 72 percent of Internet users are active on social media. To ensure your business succeeds, it is now imperative that you are also active on social media, which is only part of the story, however. You must also make sure that you are not committing errors that … [Read more…]
As content marketing becomes an increasingly popular medium for boosting brand awareness and search engine optimization, misconceptions can sometimes arise regarding the best way to implement such a strategy. Content marketing can no doubt be powerful. AOL reports that 27 million pieces of content are shared daily. It is important to recognize that a magical … [Read more…]