Mobile marketing is no longer a trend of the future. It has now become the present. CMO reports that mobile marketing in the U.S. led the rise this year in terms of total ad spending. In fact, brands and publishers spent 83 percent more on mobile marketing this year than the previous year, representing an … [Read more…]
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand. A study conducted by Millward Brown Digital found that 34 percent of shoppers used their mobile devices while in stores to perform shopping-related activities. Furthermore, 23 percent of shoppers used a social network on their mobile phone while in the … [Read more…]
Restaurants that have realized how mobile marketing provides higher returns for their advertising dollars are reaping benefits hand over fist. Restaurant and bar owners who still haven’t taken advantage of targeting mobile customers may want to soon jump on the bandwagon as their competition most likely has. Interestingly, almost 90% of smartphone users conducting food-related … [Read more…]
Mobile devices and the influx of mobile technologies have changed the landscape for marketers in recent years. Today, mobile content is consumed more actively than any other types of media available. In fact, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews trends that are occurring in technology, predicted that mobile search would … [Read more…]
Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? My guess is you’d be … [Read more…]
Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. Below you’ll learn about the seven of the most incredible mobile marketing stats and the implications they hold for your business. 1. Google has predicted that mobile searches … [Read more…]
Imagine for a moment what business owners just 20 years ago would say if they were told they could send out targeted advertisements to a device that people held in their hands almost all day long. What if you took it one step further and told them it would even be possible to send a … [Read more…]
Mobile Apps for Small Businesses It begins with an idea and ends with a mobile app. The world has begun changing directions in terms of how it does business. No longer are the days of printout maps and calling in food orders. These days, it is through an app that you can enter in the … [Read more…]
If you thought that Snapchat was just for teenagers, think again. This social media site is rapidly gaining influence in the marketing sphere. Brands that are not already including Snapchat in their marketing campaigns could be missing out on significant opportunities. Many marketers have remained somewhat confounded by Snapchat and how to deploy it for … [Read more…]
If live events are not already part of your marketing strategy, perhaps they should be. Social media marketing and live events are actually perfectly paired to generate massive amounts of buzz, given they offer an immediate and high-impact method for reaching your target base. Even better, the combination of social media marketing and live events … [Read more…]