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Digital Marketing Blog

social media marketing to women

Don’t Make Me Mad! Women. Emotions. Social Media.

Posted by Fran Lytle on September 24, 2014 Leave a Comment
Women and social media marketing

Successfully marketing to women requires embracing social science.  Here are the essential female behavioral insights about emotions that’ll help your brand develop relationships with women through social media content. Women & Emotions — When the brain processes stimuli from the outside world, information gets dumped more quickly into the amygdala, (the emotional part of the brain), … [Read more…]

Posted in: Social Media | Tagged: bonding, content marketing, emotions, empathy, engaging women on social media, how to engage women on social media, laughter, social media, social media marketing to women, social science, storytelling, women, women and social media