social science

Don’t Make Me Mad! Women. Emotions. Social Media.

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Women and social media marketing

Successfully marketing to women requires embracing social science.  Here are the essential female behavioral insights about emotions that’ll help your brand develop relationships with women through social media content. Women & Emotions — When the brain processes stimuli from the outside world, information gets dumped more quickly into the amygdala, (the emotional part of the brain), … [Read more…]

3 Tips to Engage Women on Social Media

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tips to engage women on social media

Did you know that because of our brain structure humans are story junkies?  Our brain reacts differently when presented with a story than when it’s offered facts.  Stories that we read, hear and watch affect us naturally. Because of our brain’s neural coupling, stories activate parts of our brain that help us to integrate stories … [Read more…]