Social Media Management
Social Media Marketing is an absolute juggernaut in the marketing world today. Acting as a grand equalizer between big business and small business, social media allows companies of any size the opportunity to expand their brand and connect with customers. Social media marketing is no longer an option for businesses, it’s a requirement.
Social Media Management is a Tall Task
For most businesses, social media management is difficult to fully grasp, understand and implement effectively. That’s simply because most fill the position with either part-time staff, an young employee or intern with little or no marketing background, or a “marketing company” who did a great sales job but doesn’t really get social media marketing or social media management. It’s a mistake that many make and everyone can recover from to capture the real benefits of social media marketing. So here we go…
Social media marketing done correctly can lead to a variety of benefits for your business, including, increased brand recognition, improved customer loyalty, reputation management, better SEO for your website, and yes…sales.
At Launch & Hustle we have a proven comprehensive approach that gets results and is affordable. For the cost of a very part-time employee you will get full-time expertise and results that impact your business.
Social Media Management: Strategic Planning
Using your company-specific information and target audience, Launch & Hustle social media management will design a program and schedule for your social media marketing campaign(s) that will maximize impact. We will study your target audience and learn what they like, don’t like and learn the topics and issues that are on their minds and that they respond will to. Knowing these things will help us understand how to best reach out to them. This is not a manipulation tactic. Rather, it is like planning a date with someone. You get to know them so that you can present your fun and friendly self in a way that they will best respond to. It’s about building a long lasting relationship, one filled with trust, so that when they need you you’re top of mind and the company they want to do business with.
Social Media Audits
A social media audit is an essential starting point to determine your businesses presence and identify opportunities for improvement. We will look at the social networks where you have a presence as well as consider ones that you don’t, but where your target audience may be spending time. Then, using that information and information gathered by evaluating your competitors, we will make recommendations and show you how engaging on these networks could positively impact your business.
Social Media Management: Audience Acquisition (more followers)
Most businesses first look at the size of their audience as an indicator of how well they’re doing on social media. This is both necessary and a downfall for many businesses. The key here is not just the size of your following, but also how targeted your audience is (quality) and how engaged they are (activity). We work very hard to build your audience to a level you never thought possible and do it in a way that not only adds high quality targeted followers & fans but also drastically increases your customer engagement levels. This is where the value is, in the engagement. The bottom line is that you want high levels of engagement because engagement leads to stronger relationships, stronger relationships leads to trust, and trust leads to sales. Simply broadcasting your messages does NOT work. People will simply ignore you. We spend the majority of our time on your social networks engaging with your customers and building trust because that’s the golden goose. Yes, we broadcast your campaigns as well, but that alone is a loser’s game. Don’t fall into this trap. Working with a company that understands your business, your customers, and how to properly leverage social media marketing is when you’ll find true results.
Social Media Campaign Management
Running a business is a full-time job and running an effective social media marketing campaign is as well. Through the use of Launch & Hustle social media management, we will develop your content and engage with your audience for you, leaving you free to focus on your business while we focus on what we do best. Your social media manager will have the tools they need to be able to create content for your social networks including Facebook, Twitter, Google+, LinkedIn, Pinterest and more. Social media is a deliberate beast and requires experience, the right tools and skills in order to effectively implement marketing campaigns that will pack the most punch and get your business name recognized by potential customers. Unlike other companies that only broadcast out messages that get ignored by most, we will not only share your messaging and promotions, but also curate and share relevant content and actively engage with your audience. It’s this engagement that is the most time consuming and valuable to your business because it’s where relationships, and loyalty, begin to develop.
Blog writing is more than just for soccer moms and tech nerds these days. Developing a blog with relevant information for your customers is like a clever, endearing FAQ page. It gives you the ability to give personality and reliability to your business in a way that no previous marketing channels have been able to do. Developing a good blog will help you in the areas of brand awareness, relationship building, and value creation. We can create blogs for your website at whatever frequency you need. We recommend at least weekly. In addition to content services, if you have a WordPress site or blog we can advise on how to improve your search engine optimization (SEO) and help drive more organic (non-paid) traffic to your website.
Social Media Measurement
If you can’t measure it you can’t manage it. Luckily, in the digital age of marketing virtually everything is measurable, and we track it all. This allow us to understand your audience’s needs, the types of content they like best, when they prefer to receive it, and use this information to constantly improve your results. We provide an online success dashboard for each client that you can access 24/7 to quickly and easily keep track of progress. We know it’s about ROI and with our dynamic reporting dashboard you’ll never be in the dark or have to spend too much time searching for answers. We put it all in the palm of your hand.