Every brand that succeeds on social media gets two aspects of the activity right – authenticity and a consistent voice. If done right, in time, the audience begins to recognize the brand’s voice as authentic, one which often influences the opinion of people and drives action. Thought leadership on social media is a very big … [Read more…]
It’s that time of year again. If you are not already planning your holiday sales campaign, you are behind your competition. The fourth quarter of the year is typically the strongest largely due to holiday sales. This remains true not just for brick-and-mortar sales but also online sales. Internet Retailer reports that last year, fourth … [Read more…]
Trust is undeniably the most valuable aspect in a relationship. A blog or company site that’s trusted will receive more visitors, build an audience faster, develop a brand and possibly become more profitable. But trust has to be earned. Those running their own blog might benefit from projecting a persona that people can relate to and by giving a … [Read more…]
Are you having trouble making hashtags work for your marketing promotions? If so, you are certainly not alone. First introduced in 2007 by Twitter, hashtags are not exactly new to the sphere of social media, yet many companies struggle with using them properly. Whether you are trying to make hashtags work for you on Twitter … [Read more…]
Social media offers a wonderful platform for chiropractors to generate social referrals for their business and provide value-added services to their customers. Keep in mind that you should focus on targeting your local market, unless you are selling online chiropractic equipment and accessories such as tractions, exercise balls, pillows, slippers, etc. Also note that there … [Read more…]
Who doesn’t like to engage with food? If you’re into selling food then practically everybody out there is your customer. So how do you get folks to engage with the food your restaurant is offering? You can do this by utilizing social media tips for restaurants to effectively engage with your audience and reach out … [Read more…]
Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficacy of a … [Read more…]